McDonald’s finds a way around San Francisco’s ‘Happy Meal ban’

San Francisco’s so-called "Happy Meal ban" goes into effect Thursday, but McDonald’s has already found a way around it.

The ordinance prohibits fast-food restaurants from including free toys with children’s meals that don’t comply with nutritional standards.

McDonald’s answer? It will charge 10 cents for the toy. The proceeds will be donated to Ronald McDonald House, the company’s charity for children with cancer.

It would be more behooving to start a charity for childhood diabetes and other obesity related diseases.  An NGO for promotion of exercise also could help undo the damage.

[...] that McDonald’s response "allows them to continue marketing this unhealthful food to children in the midst of an obesity crisis."

Eric Mar, the member of the Board of Supervisors who led adoption of the law, called the 10-cent charge a "marketing ploy," but he told The Associated Press that he didn’t plan to seek any changes to address the tactic.

Maybe he should change his plans. We are talking hundreds of millions of children, world wide, heading towards a life of obesity, disease and early death. And almost nothing is being done about it.

• "Child Food-Porn" (Junk food advertising) makes our children obese & unhealthy
• Childhood Obesity Promotion: Cartoon characters attract kids to junk food
• Food Porn arouses Lust for Food with No Nutritional Value

McDonald’s, said all of the company’s U.S. stores would offer Happy Meals with apples and smaller servings of french fries by March.

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